Rapid Application Development - Quickly and easily turn online services into compelling mass market mobile applications

Automatic Device Adaptation - User interface is automatically adapted to each device (e.g. select font, resize graphics, map keys)

Dynamic Feature Set - New applications and features are automatically presented to the user without the need for a client upgrade

Intuitive User Interface - Minimize clicks required to access content and perform actions, applications make full use of device softkeys, keypad, shortcuts, and menus

Internationalization - Simple localization and multilingual support

Fast Reponse Time - Smart network and data management

Rich User Interface - Enable visual and functional features beyond the capabilities of the actual handset (e.g. high graphics such as transparencies)

Advertising - Highly targeted adverts can be inserted into applications on the fly

Client Software updates - Mobile device client software updated automatically over-the-air (OTA)

Usage Reporting - Detailed usage reports on user activity, content views, ad views and actions

Handset Support - Supports low-end, mass market, and high-end mobile devices alike, automatically support new devices as they come to market